Workspace Design Show Amsterdam

Graham Carter

Vice President of Retail, Samsonite

Graham, the Vice President of Retail at Samsonite, played a crucial role in instigating a significant transformation within the company. Under his leadership, Samsonite shifted from being product-oriented to customer-centric and retail-focused. Graham’s firsthand experience taught him that large-scale transformations in organizations require clear direction. Consequently, he established a dedicated global retail hub at the company’s headquarters in Belgium. This hub serves as a space where global agents can immerse themselves in various brand store concepts. More importantly, it acts as a platform for retail-focused employees to connect, collaborate, and foster growth. As a management team member, Graham consistently advocates for an inspiring and stimulating work environment for all the teams at Samsonite. His efforts reflect a commitment to driving innovation and excellence in the company’s retail operations.

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