Blog Courtesy : Esther Roelofs, Managing Partner/Workplace Consultant, WorkWire
From Activity to Experience: The Emergence of EBW
In the evolving landscape of workplace design, a significant shift is underway. Traditional models like Activity Based Working (ABW) are being re-evaluated, giving rise to more holistic approaches that prioritize individual experiences. At the forefront of this transformation is WorkWire, a Dutch consultancy pioneering the concept of Experience Based Working (EBW).
ABW was introduced as a flexible work model, allowing employees to choose from various workspaces tailored to specific tasks. However, over time, its limitations became apparent. While ABW focuses on activities, it often overlooks the diverse cognitive and emotional needs of individuals. As Marco Verhoef, Managing Partner and Workplace Consultant at WorkWire, notes:
“It’s not just about personal taste or aesthetics; it’s about cognitive differences. What works for one person might not work for another. The challenge lies in creating office environments where everyone can function and perform optimally without resorting to entirely bespoke solutions.”
Recognizing these challenges, WorkWire developed EBW—a model that enriches the ABW framework by integrating user experience at its core. EBW emphasizes not only the tasks employees perform but also the environments in which they feel most comfortable and productive. This approach introduces greater choice through variety and, where possible, increased controllability.
Implementing EBW: A Case Study
A testament to EBW’s effectiveness is the ‘De Office’ project in ’s-Hertogenbosch. Developed under the same policy framework as other government offices, ‘De Office’ stands out due to its application of EBW principles. Since its completion in late 2022, employees of Rijkswaterstaat have expressed high satisfaction with their new work environment. The success stems from a design that considers both universal needs and individual preferences. As Marco explains:
“While preferences vary, certain basic needs are almost universal. By consistently applying these in the design and considering habitual office usage patterns, we can encourage or discourage specific behaviors. That’s what we achieved at ‘De Office’ in collaboration with the architect.”
Beyond Design: Supporting the Human Element
Implementing EBW extends beyond physical spaces; it encompasses guiding employees through the transition. Sheila Zautsen, Workplace Consultant at WorkWire, emphasizes the importance of involving staff from the outset:
“The impact of hybrid working on employees is greater than often assumed. They need support. That’s why we involve employees from the beginning, seeking their input in data analysis and testing solutions for layout, ICT, and AV with them.”
This comprehensive approach ensures that changes resonate with employees, fostering a sense of ownership and ease in adapting to new work environments.
Looking Ahead: EBW in the Public Sector
The public sector, including municipalities and ministries, faces unique challenges in workplace design. Recognizing this, WorkWire is set to delve deeper into EBW’s impact within this sector. On November 5 and 6, 2025, at the Workspace Design Show in Amsterdam, WorkWire will host two panel discussions exploring the shift towards Experience Based Working in public institutions. Led by Marco Verhoef, Sheila Zautsen, and Esther Roelofs, these sessions promise insights into creating empowering workplaces that align with both organizational strategies and individual experiences.
For more information on Experience Based Working and WorkWire’s initiatives, visit www.workwire.nl.