Workspace Design Show Amsterdam


Are you an Icon of Design?

The ‘Icons of Design’ online competition gives office furniture brands and product designers the chance to be discovered. Free to enter, and is an exciting opportunity for  your innovation to be rewarded and get the spotlight it deserves.

Creativity in workspace design is celebrated passionately at Workspace Design Show, the organisers of ‘Icons of Design’ competition. With a high-quality audience attendance of architects, designers, developers, contractors, and heads of corporate real estate, workplace, facilities, and HR at end-user occupiers, you cannot find a better stage to show off your creative genius. Your product could be exactly what designers are looking for and winning the ‘Icons of Design’ competition gives you the unique platform to present your design to the right people.


One lucky winner will have their winning product and the story behind it showcased as a feature space at Workspace Design Show Amsterdam. Being featured at an event like this gives your product a unique platform to gain massive exposure.

All entrants will benefit from coverage through the pre-event promotional campaign. The winner will receive coverage through all channels including media, social, website and email newsletters.


You are only allowed to enter office furniture products and workplace interior design. Your product should be original and designed by you. Your entry should reveal the story behind the product, as the judges will score the entry based on your product description. Key points to include in your entry should be around the comfort, aesthetics, innovation, uniqueness and overall look and feel.

Contestants will be scored on a scale of 1 to 10, where 1 is the lowest and 10 is the highest. The product that has gained the highest overall score or vote, from across the panel of judges, would be crowned as the winner.


Entries are now closed.

Meet the judges

Hans Reineke,
Founding Partner at Hollandse Nieuwe​

Mattijs Kaak,
Partner at Ditt Officemakers

Ayca Dogan,
Head of Design, Associate Director at CBRE

Rick Rijkse,
Partner and Architect at Fokkema & Partners

Maarten van Bremen,
Founding Partner at GROUP A

Sanne Schenk,
Founding Partner at TANK

Barbara Dujardin,
Partner, Hofman Dujardin

Sophie Schuller,
Partner at Cushman & Wakefield

Register your interest to attend Workspace Design Show

What will shape tomorrow’s workspace? Workspace Design Show brings together the Benelux workplace interiors community to explore the experience of tomorrow’s workspaces from 11 – 12 October 2023 at the RAI in Amsterdam.