Workspace Design Show Amsterdam

José Subero

Global Design Leader, Strategist, Experience Shaper

José Subero is a seasoned design leader with over a decade of global experience across the Workplace, Hospitality and Retail sectors. Formerly Global Design Director at IWG, he has led design strategy and innovation for top brands including Miro, ING Bank and Starbucks.

Known for creating high-impact, human-centred environments, José blends creative vision with business strategy—delivering scalable concepts, integrating technology and elevating brand experience. His work consistently bridges design excellence and commercial performance.

Attend Workspace Design Show