Esther Roelofs

Esther Roelofs is a seasoned workplace strategist and psychologist with over 25 years of experience in guiding organizations through the development and implementation of innovative workplace concepts. As the Founding Partner of WorkWire, she has been instrumental in translating strategic business objectives into human-centric workplace designs that foster employee well-being and organizational performance.

Esther is the co-developer of Experience Based Working (EBW), a progressive methodology that evolves beyond traditional Activity Based Working by emphasizing individual experiences, diversity, equity, inclusion, and belonging (DEIB) in the workplace. Her approach integrates psychological insights with practical design solutions, enabling organizations to create environments where all employees can thrive.